Boardsports Retail, within the Billabong Group, owns and operates Australia's largest surf retail chain Surf Dive 'n Ski, as well as Rush and Jetty Surf stores, totalling over 100 stores Australia wide.
SCOPE
Freelance graphic design in-house.
• DIGITAL : website content / social media / campaign content / ad banners / eDMs / retail digital displays.
• PRINT : instore POS and SAVs / sale signage / window display content banners & skins / newspaper ads / flyers and posters / gift cards / outdoor media such as billboards & bus ads / event collateral.
+ Retouching and photo editing for campaigns & promotions.
+ Design of internal and B2B documents.
2012-2015
A5 Flyer
Xmas Party Invite - Text layup by Ryan Daniell
Instore printed VM media, SAVS, POS displays.
Digital ad banner - Campaign creative Blacklist Studio
Spring Catalogue site banner
Window displays
eDMs
eDMs
A1 promo poster
Targeted promotion eDM
Digital banner
Melbourne CBD bus ad
Bowlarama event promo collateral. Artwork by
Promo eDM
Instagram tiles
Instagram tiles
POS shelf talker display
Newspaper ad
Magazine ad
Co-created watch brand TIUS which is currently in the process of acquiring funding for production and distribution in the USA.
SCOPE
• Founder / Creative director
• DIGITAL : website build & content / social media / Kickstarter campaign / art direction / eDMs / retail digital displays.
• PRODUCT : watches dial & detaling design.
+ Branding & brand strategy
+ Product photography & retouching
2014-Current
SKYLINER watch
TRAILBLAZER watch
TIUS site
TIUS on Instagram
FREELANCE GRAPHIC DESIGN
1 - LUBU BUILDING GROUP
• Website design & build
2013
2 - STUDIO BENICIO
• Branding & identity
2013
3 - A.E COCKLE
• Branding & identity
• Website coming soon
2015
4 - VAUXLAIR
• Logo
2012
1 / LUBU Building Company -
2 / Studio Benicio Architects - Branding
3 / A.E COCKLE BUILDING CONTRACTORS - IDENTITY
4 / VAUXLAIR - LOGO
Design & Product Manager - Mens Apparel & Accessories.
SCOPE
• Product Manage / Design : Boardshorts / Walkshorts / Denim / Pants / Wovens / Knits / Tees / Sweaters / Jackets / Headwear / Accessories
Website >
2010-2012
FCS
• Creative & art direction for key marketing campaigns.
Website>
2010
Kelly Slater signature fin campaign.
Top of the range H-3 fin campaign.
Magazine ad.
Brand campaign.
Young Surfer Engagement Marketing
Product & graphic design, creative direction.
SCOPE
• Rebranding creative & art direction
• Photoshoot art direction
• Product & packaging design and development
• Graphic design
2007-2010
New website design.
New website design.
New website design.
Full package design.
New logo & logomarks design.
Legrope design.
Legrope designs.
Boardcover designs.
Boardbag designs.
Surf traction designs.
Surf traction designs.
Side project fashion label currently on hiatus.
SCOPE
• Apparel design & development
• Graphic design
• Website design & build ( currently offline )
2012-2015
Brand Manager + Art Director + Graphic Designer
SCOPE
• DIGITAL - website design / ad banners / social media / eDM
• PRINT - magazine advertisements / B2B documents / event signage / flyers / catalogues
+ art direction of photoshoots
+ retouching of product photography
2012-2015
Magazine ad DPS.
Website.
Photo art direction & retouching.
Photo art direction & retouching.
Online banner ad.
Photo art direction & retouching.
Online banner ad.
Baselworld tradeshow stand art direction and visual execution.
Magazine ad.
Magazine ad.
OURLIEU
VOLCOM
HULL
Product design including 3D CAD modelling, production management, manufacturing development trips to Hong Kong & China.
2006-2010
Global Boardshort Designer.
SCOPE
• Design of boardshorts for the global range.
• Instrumental in design and identity of the original Mirage boardshort.
• Art direction of branding for the Boardshort Collective artist series.
• Design of boardshorts trims package
2005-2007
The original Rip Curl Mirage Boardshort
Technical specification views.
Boardshort Collective Logo.
Mick Fanning Signature Boardshort.
